Didgebridge:
Press Release: Aug 5th, 2020
Frontrunners Innovate Spotlights John McNulty CEO of Didgebridge to Discuss the Personal Risk Profile Scoring in Healthcare
Chicago, Il – Aug 5th, 2020.
“Protecting Consumers from Personal Risk Scoring and Profiling in Healthcare”
Frontrunners Innovate is the first international business networking magazine aimed at impact. Founded by Mary Kurek the President and CEO in 2017, the organization focuses on expertise and innovations with the the mental health communities and wellness technology spaces.
John McNulty CEO of Didgebridge, was selected to conduct a brief 20 minute video interview to help raise awareness to the Frontrunners Innovate audience of today’s growing current privacy focused risks in healthcare today. John discusses some of the alarming “personal risk profile scores” being used and sold to third-party data and how monitoring of today’s web searches and profiling from prominent healthcare and public internet websites particularly within the areas of mental health are increasingly putting patients and physicians at risk.
John McNulty, Didgebridge CEO
View on Frontrunners Innovate website
Read related article in Washington Post “Data isn’t just being collected from your phone. It’s being used to score you.” – July 31st, 2020 by Harvey Rosenfield and Laura Antonini
About Didgebridge
Didgebridge is an award-winning communication-tech company, specializing in ultra-private, personalized 1:1 mobile video, patient (consumer) healthcare education networks. These Intellismart ® networks, bypass the Public Internet ecosystem, and are thus not searchable, mineable, or weaponizable. Didgebridge serves the needs of market sectors, which understand the power of video engagement, while also placing an extraordinary value on privacy. Didgebridge’s has provided services to Procter & Gamble, Mizuho Surgical, Biosante Pharma, Johns Hopkins University, CVS, Whole Foods, IBM, SAP, Infosys, Cognizant, Microsoft and Big 4 Advertising agencies.
For more info on Didgebridge: https://didgebridge.com
For more information, please contact:
John McNulty
Didgebridge
Chief Executive Officer
Phone: 866.436.1360
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Didgebridge:
Press Release: Aug 5th, 2020
Didgebridge Continues to Expand Team with Addition of Jerry Horn to Improve Digital-Telehealth Mobile Video Prescription Regimen Adherence
Chicago, Il – Aug 5th, 2020.
“Digital-Telehealth Mobile Video Prescription Education & Regimen Adherence”
Didgebridge continues to expand its Team with the addition of Jerry Horn, who brings more than 20+ years of Healthcare and consumer marketing experience to the Didgebridge team.
John McNulty, Didgebridge’s CEO states; “Our Team is delighted, and honored, to announce the addition of Jerry Horn to our Team, and our privacy-focused, consumer-education experience. Jerry’s background is very unique, and brings to Didgebridge a diverse sales and marketing background that spans consumer durables, pharmaceutical and medical device. His unique blend of CPG (consumer packaged goods) marketing, healthcare marketing, and telehealth marketing are highly valuable to our Mission. Much of Jerry’s time is already being invested in expanding Didgebridge’s presence within the USA’s major retailers, and their vendor partners.”
Jerry Horn offers the following about his Didgebridge opportunity; “I am extremely excited about the opportunity to be a part of the Didgebridge team. My goal will be to utilize my success, and experience to significantly grow Didgebridge’s business profitably, as well as take them to new markets. This is a rare opportunity to be with a company that is innovative and clearly sees the future when it comes to the many unmet needs that exist in healthcare and the retail sectors.”
Didgebridge Chief Innovation Officer & Co-Founder, Ryan Swadley adds; “Jerry’s background in retail and his knowledge of the top big-box retailers nationwide is the primary reason he was chosen to work with our Didgebridge team. His knowledge, and expertise of the challenges faced by many retailers today combined with his abilities to reach-key decision makers within the industry; is an important aspect of Didgebridge’s exciting growth and continued expansion plans.”
About Didgebridge
Didgebridge is an award-winning communication-tech company, specializing in ultra-private, personalized 1:1 mobile video, patient (consumer) healthcare education networks. These Intellismart ® networks, bypass the Public Internet ecosystem, and are thus not searchable, mineable, or weaponizable. Didgebridge serves the needs of market sectors, which understand the power of video engagement, while also placing an extraordinary value on privacy. Didgebridge’s has provided services to Procter & Gamble, Mizuho Surgical, Biosante Pharma, Johns Hopkins University, CVS, Whole Foods, IBM, SAP, Infosys, Cognizant, Microsoft and Big 4 Advertising agencies.
For more info on Didgebridge: https://didgebridge.com
For more information, please contact:
John McNulty
Didgebridge
Chief Executive Officer
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“Didgebridge:
Press Release: July 30th, 2020
Didgebridge Continues to Expand Team with the Addition of Brad Philbrick to Enhance and Address the Growing Need of Prescription Regimen Adherence
Chicago, Il – July 30th, 2020.
“Digital-Telehealth Mobile Video Prescription Education & Regimen Adherence”
Didgebridge continues to expand its Team with the addition of Brad Philbrick, a pharmacist and sales professional, who brings 25 years of Healthcare experience to Didgebridge’s, privacy-focused, patient education mission.
John McNulty, Didgebridge’s CEO states; “We are delighted to welcome Brad to our Team. His experience as a practicing pharmacist, will immensely assist our continuing efforts to address two of healthcare’s primary challenges; 1). Prescription education & regimen adherence. 2). Public Internet privacy protection. Brad is experienced in both hospital and retail pharmacy. His vast experience in sales has been in marketing apparatus and ancillary products to industry, academia, and healthcare facilities.”
Brad Philbrick offers the following about his opportunity; “I see Didgebridge’s Intellismart Platform providing private opt-in videos as a superb means to educate patients and healthcare providers. Patients learn how to take medication or use a medical device to achieve a healthy outcome. Healthcare providers have opportunity to learn of new products, new medications, new procedures or policies when it is convenient for them. I am excited to join an organization so deeply dedicated to my own personal core values of both increasing badly needed patient education while preserving personal privacy.”
“Through the years of my career I have recognized the need for better tools and technologies in healthcare particularly in the areas of pharmacy and in consumer retail. Often times I have seen patients get prescriptions from their doctors only to later have many questions of their medication that they either forgot to ask while at the pharmacy counter or just plain could not remember due to personal anxiety about their medication. The addition of having the Didgebridge’s private 1:1 solution for them to get quick video-guide tutorials on their mobile device and at the comfort and convenience of their homes is a very exciting and I believe a game-changing opportunity.”
“Didgebridge enhances patient outcomes, improves revenue streams, while reducing risk.”
Didgebridge Chief Innovation Officer & Co-Founder, Ryan Swadley states; “Brad really understands the importance and need of patient education and the vital role on-demand mobile video plays to increase prescription regimen adherence to achieve optimal health outcomes. His real-world knowledge and background from medical device companies is invaluable in helping Didgebridge continue to create the next generation of products that lead to better outcomes.”
About Didgebridge
Didgebridge is an award-winning communication-tech company, specializing in ultra-private, personalized 1:1 mobile video, patient (consumer) healthcare education networks. These Intellismart ® networks, bypass the Public Internet ecosystem, and are thus not searchable, mineable, or weaponizable. Didgebridge serves the needs of market sectors, which understand the power of video engagement, while also placing an extraordinary value on privacy. Didgebridge’s has provided services to Procter & Gamble, Mizuho Surgical, Biosante Pharma, Johns Hopkins University, CVS, Whole Foods, IBM, SAP, Infosys, Cognizant, Microsoft and Big 4 Advertising agencies.
For more info on Didgebridge: https://didgebridge.com
For more information, please contact:
John McNulty
Didgebridge
Chief Executive Officer
Phone: 866.436.1360
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Didgebridge:
Press Release: September 30th, 2019
Indianapolis/Chicago – Mar-Com Tech Company – Expands Communication Privacy Initiative
Indianapolis, In – Sept 30th, 2019.
Didgebridge, a privacy-focused, marketing-communication technology company expands its Intellismart® ultra-private, 1:1 communication network into main-stream healthcare.
With the continuing deluge of privacy investigations from the EU and the USA’s FTC, Justice Department, plus 40+ State AG’s—-it is becoming increasingly apparent, that the healthcare consumer is being placed in privacy harm’s way by interactions within the Public Internet Ecosystem’s lack of privacy. To address this challenge, a more privacy focused alternative is needed to communicate personal content to both consumers and patients. The Didgebridge ultra-private, mobile video, 1:1 communication platform now protects personal information confidential to service provider and consumer.
Didgebridge CIO & Co-Founder, Ryan Swadley states; Didgebridge has created an (opt-in) proprietary platform with content that is completely private and not part of any ad network which can be data-mined and later weaponized to expose personal medical information that could lead to creation of negative health care risk profiles, insurance rejection , or even care denial. The Didgebridge platform now provides consumers & service providers a previously unavailable level of communication privacy protection; most importantly—without requiring installation of an app.”
Dr. Atif Zafar, advisory board member to Didgebridge adds; “We believe that the next generation of healthcare technology advancements will be centered upon better serving the needs of consumers. Privacy and trust will be at the epicenter of this relationship, between the patient and service provider. The Didgebridge mission is to ensure that healthcare communication privacy is treated as a basic civil right for all consumers. We see consumer privacy protection becoming a very important marketing differentiator between competing health-care service entities.”
Calvin McNulty, who serves as Didgebridge General Counsel adds; “We feel the potential for privacy harm present within today’s Public Internet Communication Ecosystem, is extraordinary. For both consumers & health-care service providers. With the continuing Privacy focused investigations from the Justice Department, State AGs, and the upcoming California Privacy Laws—these risks are likely to become more apparent in the months ahead. We feel the Didgebridge proprietary Intellismart ® communication platform can greatly reduce the communication privacy risks for consumers—and the potential legal liability risk for service providers.”
About Didgebridge
Didgebridge is an award-winning communication-tech company, specializing in ultra-private, personalized 1:1 mobile video networks. These Intellismart® opt-in networks are private and bypass the Public Internet ecosystem thereby providing unprecedented communication security for consumers, patients, or service providers.
For more info on Didgebridge: https://didgebridge.com
For more information, please contact:
John McNulty
Didgebridge
Chief Executive Officer
Phone: 866.436.1360
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JLB Media Productions – Didgebridge:
Press Release: January 11th, 2019
New Privacy Focused Mobile Video Partnership Fast-Tracks Clinical Trial Management
Chicago, Illinois – Jan 11th, 2019.
JLB Media Productions & Didgebridge will be collaborating to address a critical need in the health-care clinical trial sector with ultra-private, personalized, mobile-video communication networks that fast-track clinical trial recruitment, management, and data-reporting while providing an unprecedented level of privacy protection.
Didgebridge Team member Dr. Atif Zafar comments: “We are delighted to collaborate with JLB Media Productions world class video company. JLB’s extraordinary video production capabilities combined with Didgebridge’s proprietary Intellismart ® platform now enables ultra-private 1.2.1. mobile video communication between trial managers and patient participants. This ultra-private Intellismart ® network is securely delivered outside of the Public Internet Ecosystem without reliance upon public Internet web-sites, public patient email, insecure apps, or user-unfriendly portals. Thus, the communication cannot be searched, mined, or weaponized against the patient, medical center, or sponsor. This Intellismart ® level of security is vitally important in protecting the privacy of the patients and the medical centers, of course. But of equal importance are the privacy needs of the sponsor, who may suffer substantial financial damage if trial progress leaks occur to the curious financial community or competitors.”
Ivy Johnson, Vice President at JLB Media Productions, acknowledges the enhanced value of JLB’s video expertise within the healthcare and medical sectors when combined with Didgebridge’s technology. “One of the primary challenges we see after delivering a finished video to our clients is distribution. Many companies focus more on the creation of video content and less on a strategy of how to push that video content out to their target audience. Experts on consumer (patient) education understand that mobile video is a powerfully effective technology in human communication and comprehension.
JLB’s best of class video production and Didgebridge’s deployment touchpoints quickly expand “reach” to potential patient trial candidates and improve engagement (understanding) of what the trial entails. We believe videos we produce for our clinical trial clients delivered through Didgebridge’s ultra-private networks helps to fast-track the recruitment process while significantly reducing participant drop outs, enabling trial sponsors to adhere to their launch-date timelines while protecting all facts of privacy, which saves money and maximizes financial goals.”
About Didgebridge
Didgebridge is an award-winning communication-tech company, specializing in ultra-private, personalized 1.2.1. mobile video networks. These Intellismart ® networks, bypass the Public Internet ecosystem, and are thus not searchable, mineable, or weaponizable. Didgebridge serves the needs of market sectors, which understand the power of video engagement, while also placing an extraordinary value on privacy.
For more info on Didgebridge: https://didgebridge.com
About JLB Media Productions
JLB Media Productions is a leading national video production company founded by award-winning writer, produce, and director Jonathan L. Bowen. With its unique business model, JLB has been able to produce videos in 41 out of 50 states and 93 of the top 100 markets, all without charging travel costs. JLB Media meets the needs of national brands who require ongoing high-quality video production that is scalable and still affordable.
For more information, please contact:
Ivy Johnson
Vice President, JLB Media Productions
For more info on JLB Media Productions:
http://www.jlbmedia.com
John McNulty
Didgebridge
Chief Executive Officer
[email protected]
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P McNulty Re-Group – Didgebridge:
Press Release: March 7th, 2018
Didgebridge Alliance Offers Mobile-Video-Tech Solution to Opioid-Abuse
Didgebridge & McNulty-Reinsurance Group form Strategic Alliance to “Slow the Opioid-Abuse Pipeline”
Chicago, Illinois – Mar 7th, 2018.
Didgebridge, LLC and McNulty-Re Group, have entered a formal strategic alliance, to launch a preventative-education approach to the opioid abuse epidemic. Their Intellismart ® mobile video 1.2.1. communication platform, is designed to provide doctor, pharmacist, and patient with mobile-video, educational tutorials via a protected, ultra-secure, mobile-video Content Delivery Network (CDN) outside the non-secure public Internet. The Didgebridge Intellismart platform is also supported by a formal Joint Marketing Agreement (JMA) with Microsoft Corporation—uniquely, allowing for integration of leading edge Artificial Intelligence, Machine Learning, and Virtual Medical assistant guidance.
“The opioid abuse crisis in the USA is symptomatic of a much larger prescription education, and protocol compliance crisis,”, states Ryan Swadley, Didgebridge’s Co-Founder, and Chief Innovation Officer. Mr. Swadley, a Purdue University educated, award-winning software technologist continues; “The consumer deserves access to complete privacy and ultra secure education access, for all prescriptions—not just opioids. Our Intellismart platform provides this in-depth, without reliance upon the very public exposure of the Internet or equally insecure apps. I’m not sure that most people recognize they are being monitored when visiting a public Internet web-site or a publicly accessible video content site for medical or insurance information. What they assume was a private inquiry is not private at all and will often expose them to wide variety of intrusive follow-ups including direct mail, telemarketing phone calls, spam email, annoying pop-up ads, and more. Our protected Intellismart mobile video platform and microsites are revolutionary in ensuring consumer privacy as they are invisible to the Internet’s wide variety of nefarious, programmatic crawlers.”
Amine Belahbib, McNulty-Re Group’s President for Europe, Middle East & North Africa Regions, provides further support: “The benefits of our alliance and the highly secure education-focused Intellismart platform with private network capability are four-fold in effectively addressing this opioid-abuse crisis by: 1) Slowing the opioid-abuse pipeline through non-intrusive, 1.2.1. education; 2) Ensuring consumer privacy within our 1.2.1. mobile video education networks; 3) Reducing health care costs from lack of prescription protocol compliance; and 4) Providing protection against mounting legal liabilities from this lack of education & knowledge.”
In pursuit of these above goals, McNulty-Re Group & Didgebridge are conducting meetings with a wide range of important constituents within the prescription health care ecosystem including: 1) Large insurance companies obligated to pay out liability lawsuits; 2) Large pharma-companies producing education intensive prescription drugs; 3) Medical care service providers authorizing prescriptions; and 4) Major pharmacy retailers dispense the prescriptions and are often the final point of consumer contact.
Didgebridge & McNulty-Re, welcome anyone within this ecosystem, to contact them—if collaborative interest in their mission exists. See below contact information.
For more information on an Intellismart ® education approach to the opioid-abuse crisis:
TEXT: preventopioidcrisis TO: 88512
About Didgebridge
Didgebridge is a mobile-video and digital analytics company founded by senior marketing executives and award-winning technologists. The Didgebridge IP-protected Intellismart platform enables consumers to opt-in-access educational, informational mobile video content, within a discrete and ultra-secure private Telecom-based network.
For more info on Didgebridge: https://didgebridge.com
About McNulty-Re Group
The McNulty-Re Group is comprised of individuals that have dedicated their entire careers to the field of reinsurance. The Group is divided into three distinct entities: Consulting, Legal Services and Brokerage. The Group has members strategically located throughout the world. The positioning of the Group’s members enables McNulty-Re to offer localized services on a world-wide basis. McNulty-Re Group has a large database of knowledge involving the history of insurance and reinsurance companies and the legal liabilities they have encountered on a Global basis.
For more info on McNulty-Re Group:
http://www.mcnulty-re.com
For more information, please contact:
Ryan Swadley
Didgebridge
Chief Innovation Officer
P: 866.436.1360
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EMP Data Center – Didgebridge: Press Release:
December 4th, 2017
Didgebridge Teams up with EMP Data Center to offer Tier 3+ Hosting Services – New Partnership Provides Private Mobile Content
Chicago, Illinois – December 4, 2017.
Didgebridge, LLC and EMP Data Center Company are teaming up to form a strategic partnership to offer services of the EMP Data Center including Tier 3+ scalable provate hosting solutions to jointly serve their clients.
Didgebridge has pioneered mobile video content delivery with machine learning and proprietary analytics through creating an on-demand text to video mobile video platform, all without the need to install an app.
Didgebridge serves some of the most recognized top five global consumer product companies and several of the top 10 largest retailers today. The company also has clients in healthcare, home improvement, and specialty agencies. This new level of data security and strategic alliance with EMP allows Didgebridge the ability to now host client data at one of the most secure data centers in the USA located just outside of Chicago in Mount Prospect, Illinois.
“At the heart of what Didgebridge does is help our clients turn big data and behavioral insights into actionable data that results in an increased ROI for every dollar spent. Through our relationship with EMP Data Centers we can now better help marketers do exactly that,” John McNulty, CEO of Didgebridge, explained.
“We consider ourselves the fabric on which the Didgebridge solution is architected. We’re the foundation that provides Didgebridge a sole occupancy, secure, HIPPA, PCI, SOC I and SOC II custom configured data center. From this data center Didgebridge clients will not have to preoccupy themselves with data security, public cloud security risks and physical data security. In six years of operations our data center has never been down so our uptime guarantee is 100% and backed by a $5m insurance policy for all of Didgebridge’ clients” said Ahmed Fazil, President and COO, EMP Data Center.
EMP Data Center is by far the best partner for the job of converting big data into “boardroom-level metrics” by having an executive leadership team with more than 30 years of IT Experience and having built success stories at some of today’s most well-known Fortune 500 companies.
“This best of class offering for the extra security of our clients’ data will be pivotal as we continue our expansion into different industries such as financial and healthcare categories. This will really make the Didgebridge Intellismart™ platform the leading solution in the industry,” said Ryan Swadley, Chief Innovation Officer of Didgebridge.
About Didgebridge
Didgebridge is a mobile-video and digital analytics company, founded by senior marketing executives and award-winning technologists which specializes in on-demand mobile video content delivery with a highly secured proprietary Intellismart ™ platform.
For more info on Didgebridge: TEXT: intellismart TO: 88512 https://didgebridge.com
About EMP
EMP Data Center Company is a tier 3+ data center and a premier provider of enterprise-class managed Private Data Center-as-a-Service and Infrastructure-as-a-Service solutions and professional services. The company has pioneered the transformation of the traditional data center model, setting a new benchmark for the way major enterprises access, collaborate and manage data across their communications infrastructure.
For more information, please contact:
Ahmed Fazil
EMP Data Center
President and CEO
Phone: 847.721.9572
[email protected]
John F. McNulty
Didgebridge
Chief Executive Officer
Phone: 866.436.1360
[email protected]
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Dimension Craft, Inc. – Didgebridge: Press Release: October 23, 2017
Dimension Craft Inc., Didgebridge Delivers Digital Product Catalog to Mizuho America Inc. at CNS Annual Meeting
Chicago, Illinois – October 23, 2017.
Dimension Craft, Inc. (www.dimensioncraftinc.com) and Didgebridge LLC (www.didgebridge.com/) delivered a custom digital product catalog as part of Mizuho America’s (www.mizuho.com) exhibit presentation at this year’s CNS (Congress of Neurological Surgeons) Annual Meeting.
Dimension Craft, Inc. and Didgebridge, LLC have a strategic partnership to combine the strengths of both firms to best serve their clients’ interests and marketing requirements. Dimension Craft, Inc. is an integrated exhibit designer and builder with decades of client experience and Didgebridge, LLC is a mobile video and digital analytics company founded by senior marketing executives and award-winning technologists.
Mizuho America, Inc., located in Union City, CA was seeking to add a digital catalog within its exhibit structure for the CNS Annual Meeting in 2017. Mizuho wanted to display the wide range of surgical products on its website as well as from its other marketing materials. The goal was to put it all on one centralized platform that can be viewed on both a touch screen within the exhibit as well as on iPad devices during the exhibition.
“This was a unique project for us and it kept evolving as we worked on it. This was by no means cookie cutter in any way. All elements, from the exhibit itself to the digital catalog required innovative thought and careful delivery,” Mallorie De Riggi, Marketing Manager at Dimension Craft explained.
The digital catalog was built to be an interactive web platform that was easy to use and intuitive for attendees as well as for sales representatives.
“Dimension Craft in partnership with Didgebridge is revolutionizing how surgeons access a wide variety of Mizuho products by not only creating a new kind of physical touch screen experience, but also by featuring a one-of-a-kind, convenient quick-access mobile video on-demand portal without the need for installing an app,” said Ryan Swadley, Chief Innovation Officer for Didgebridge.
“This allows for the Mizuho interactive booth experience and its digital product catalog to be instantly available for their sales teams, thereby improving efficiency in re-communicating with booth attendees.”
Ms. De Riggi added, “We wanted to do our very best for Mizuho and we’re very fortunate to be backed by a firm like Didgebridge that brings so many years of innovative digital experience to be able to build out from scratch a comprehensive web platform that contained hundreds of pages of content within a relatively narrow turnaround time.”
“Our partnership with Didgebridge enables us to expand our digital marketing and web development capabilities to our clients in a variety of beneficial and innovative ways,” said Peter Hetzel, President of Dimension Craft Inc.
Contact: Mallorie De Riggi
Marketing Manager, Dimension Craft, Inc.
773-925-6500
[email protected]
Contact: John McNulty
CEO, Didgebridge
866-436-1360
[email protected]
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Dusobox-Bay Cities-Didgebridge:
Press Release: MARCH 31, 2017
First its Kind Alliance Transforms In-Aisle Shopping with New Mobile Content Technology
Dusobox, Bay Cities, and Didgebridge partner to launch INTELLISMART™ Mobile Video Retail Environments – A complete in-store solution integrating scalable on-demand mobile video content access and instant data insights
Orlando, Florida – March 31, 2017 – John Kelley, CEO of Dusobox provides the following details: “We are excited to partner with both Bay Cities and Didgebridge, to better serve the needs of our brand and retailing partners within a rapidly evolving mobile-shopper marketing sector. Our proprietary, collaborative capabilities allow us to transform any retail environment touchpoint into an Intellismart ™ purchase-helpful, mobile video on-demand experience for any shopper with a smart phone or tablet. We are now equipping both brands and retailers with new, Microsoft-supported mobile video tools and instant insights to provide a more engaging in-aisle experience — without cumbersome beacons, apps, screens, or QR codes.”
Greg Tucker, Bay-Cities CEO offers: “We want the consumer to look forward to brick and mortar store shopping and view the retail environment as educational, informative — and most importantly, purchase-helpful. This new alliance is the only truly-integrated retail environment solution in the industry. Intellismart™ Retail Environments include ideation, design, build, high-speed, 4-color-digital printing — plus integration of the Didgebridge on-demand mobile video content serving and data capturing platform backed by a Joint Marketing Agreement (JMA) with Microsoft.
John McNulty, CEO of Didgebridge adds: “We are delighted to partner with Dusobox and Bay Cities in providing an end to end, seamless solution to energize retail growth. Our Intellismart ™ retail environment platform has already been deployed by Fortune 500 CPG brands in over 10,000 retail stores nationwide. Didgebridge’s proprietary, on-demand, cloud-based, mobile video serving platform was developed, coded, and engineered by Ryan Swadley, Chief Innovation Officer, and his award-winning mobile video software Team.”
Swadley sums up the new alliance as follows: “We know the shopper wants purchase-helpful mobile video content and they do not want intrusion. Our alliance enables the shopper to access desired content at a time and place of their choosing. We must not forget that on the path to purchase, the consumer remains the boss.”
About Dusobox
Based in Orlando, Florida, Dusobox is one of the nation’s most progressive leaders in shopper-focused, retail environment solutions, including high-speed, 4-color, laser printing. For more information on Dusobox, we invite you to visit: www.dusobox.com
(Contact: Chuck Delaney; Senior VP Retail Sales, Dusobox – phone: 708.491.5090)
About Bay Cities
Bay Cities is a leading edge provider of fully-integrated, shopper focused, marketing solutions, with offices in Pico Rivera, California, and Bentonville, Arkansas. For more information on Bay Cities, we invite you to visit: www.bay-cities.com
(Contact: Greg Tucker; Chairman & CEO, Bay Cities – phone: 562.948.3751)
About Didgebridge
Didgebridge, with offices in Chicago and Indianapolis, is a mobile-marketing technology company, which specializes in on-demand mobile video content delivery and proprietary Intellismart ™ instant shopper insights. For more info on Didgebridge, we invite you to visit: www.didgebridge.com TEXT: intellismart TO: 88512 (Contact: John McNulty; CEO, Didgebridge – phone: 866.436.1360)
Watch our Mobile Video: Text: dbvideo To: 88512
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Contact: Stephanie Adams
Marketing Manager – Retail Distribution
1-800-565-6653
M-D Canada and Advertek Team Up with Didgebridge to Launch “Mobile-Meets-Retail” Mobile Video Shopping Experiences
Mississauga, Canada – March 24th, 2017.
M-D Canada Ltd., in conjunction with Didgebridge, a mobile marketing technology company and Advertek, a Canadian Print and Related Media Communications Provider are extremely excited to announce the premier launch in Canada of a location based mobile shopping application. This new application will be integrated with consumer shopping experiences at all Home Hardware Stores across Canada.
This strategic alliance will compliment today’s need to support consumer product education and shopping simplicity in a “mobile-meets-retail“world. A whole new experience will be delivered to the shopper once the consumer’s smartphone is engaged in store.
After a year of due diligence in researching location-based mobile solutions, we found Didgebridge and Advertek who offered, by far, the best way for retail manufacturers and brands to communicate directly with shoppers – on the phone, the only interactive device they bring with them to the store,” said Fergus Chapman, Vice President of Sales and Marketing, M-D Canada Ltd. “Our customers can now view the full spectrum of our product offerings for their home insulation and maintenance requirements. They can now, in live time, view all product options, engage with video technology for product information and view all product specifications and features”. Fergus added.
“Using real touch points, we will call out a texting function which will easily guide the consumer to the right product. The landing pages will be quick, engaging and fun which will affect the consumers’ buying decisions. With various click opportunities including “How to” videos, the persuasive power of these visuals will undeniably drive more products into the hands of the Home Hardware customer,” said Stephanie Adams, Marketing Manager, M-D Canada Ltd. “With this platform, we are able to drive innovation and increase value, separating us from our competition”. Stephanie added.
“Our customers are looking for tools that analyze and act in real time, immediately supporting the consumer purchasing decision, our alliance with M-D Canada Ltd. and Didgebridge delivers to this rapidly growing market need” noted Joe Montalbano, Co-CEO of Advertek.
Didgebridge is a Chicago-based, mobile video marketing technology company founded in 2007 by a group of Senior Executives from the consumer sector, teaming with a group of Award-Winning Purdue University educated software engineers, with a unique expertise in mobile video and analytics.
Watch our Mobile Video: Text: dbvideo To: 88512
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Contact: John McNulty
866-436-1360
[email protected]
Didgebridge Expands Capabilities of Its “The Marketing Internet of Everything” with IntelliSmart Leads by Mail, a Microsoft Outlook Add-In
Chicago, Illinois – October 19, 2016. Didgebridge (DB) announces further marketplace expansion of its Intellismart ™ “Marketing Internet of Everything” platform. DB already uses the Microsoft Azure cloud platform to serve its mobile video ads, and is now further enhancing its platform’s capabilities with a Microsoft add-in for Outlook, IntelliSmart Leads by Mail. DB’s mobile video cloud platform enables marketers to enhance physical-world touchpoints and enrich viewer experience by integrating engaging, purchase-helpful, interactive mobile video content and precision demographic, psychographic, and socioeconomic analytics. DB defines physical world touchpoints to include; print, in-store, stadium, concerts, and outdoor. Even TV and radio.
“Companies marketing to the elusive 84 million mobile-savvy millennials are confronted with the same marketing challenge today. They need to better non-intrusively engage consumers with purchase-helpful mobile video content. And then to develop ongoing one-to-one (opt-in) communication and relationships with them, regardless of their marketing touchpoint of choice. With the Intellismart Leads by Mail’s inclusion of proprietary analytics with scoring based on depth of engagement, plus the Outlook add-in , DB now enables marketers to use mobile video to better engage and communicate with consumers who come in contact with their brand from physical, as well as digital marketing touchpoints,” said John McNulty, CEO of Didgebridge.
According to McGhee Osse, CEO of Burrell Communications, “As an agency, we are committed to providing our clients with the most effective, ROI relevant marketing campaigns. The Didgebridge mobile video Intellismart platform with Microsoft integration has allowed us to exceed our client’s expectations. It enhances previously static consumer touchpoints with rich interactive mobile video content and analytics giving us the opportunity to quantify level of engagement and depth of interest for each viewer. Our agency now has the ability to both optimize mobile video campaigns and better understand our consumers at a much greater depth so that we can deliver a more personalized and contextually helpful customer experience.”
Rob Howard, director of Office Ecosystem, Microsoft Corp., said, “Through this integration, Didgebridge is taking actionable data about mobile video communications and making it accessible on demand by mobile sales and marketing executives anywhere via Outlook.”
The ability of the DB Intellismart platform to rapidly enhance the impact of content in all its forms with interactive video and in-depth response data fits seamlessly with the Office suite of services to better fill the collaboration and productivity needs of business communication.
IntelliSmart Leads by Mail provides automated tools that deliver actionable data with the scalability and speed required for success in today’s competitive business environment. The integration with Outlook allows DB clients and agency partners the ability to quickly access this data via Outlook while on the go from any device and without even leaving their Outlook mailbox. The add-in maximizes sales efforts and increases internal sales productivity saving valuable time and resources between internal and external sales teams.
Didgebridge is a Chicago-based, mobile video marketing technology company founded in 2007 by a group of Senior Executives from the consumer sector, teaming with a group of Award-Winning Purdue University educated software engineers, with a unique expertise in mobile video and analytics.
For more information on the Didgebridge “Marketing Internet of Everything”:
Watch our Mobile Video: Text: dbvideo To: 88512
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Contact: John McNulty
866-436-1360
[email protected]
Didgebridge Launches Intellismart – Measuring Mobile Across Touchpoints in the “Marketing Internet of Everything” with Microsoft Azure Cloud Platform
Chicago, Illinois – June 13, 2016. The IntelliSmart platform allows marketers to deliver scalable interactive video content, measure depth of engagement, and obtain precision diagnostics and ROI analytics at high speed, all in one place. IntelliSmart connects all types of traditional and digital consumer touchpoints in a “Marketing Internet of Everything.” Didgebridge’s technology transforms previously static touchpoints into portable, interactive, mobile-video experiences, engaging customers on a more personal level.
IntelliSmart is an ROI measurable platform utilizing the Microsoft Azure cloud by integrating interactive, mobile-accessible video content and high-speed data measurement. “Intelli” stands for the intelligent data provided to marketers. “Smart” stands for shoppable, measurable, actionable, responsive, and timely. Previously untapped communication touchpoints, including TV, radio, print, online, social media, in-store, outdoor media, and public venues can now be transformed by IntelliSmart’s automated microsites.
“By leveraging the scale and speed of the Microsoft Azure cloud platform, DB technology is able to drive innovation and increase value for marketers of today,” said Nicole Herskowitz, senior director of product marketing, Microsoft Azure, Microsoft Corp. “It helps enable new automated video and ROI analytics functionality to increase the value of marketing assets in the changing and expanding world of traditional, digital, and social media marketing.”
Customers such as ad agencies, brand marketers, retailers, media sources, and medical, financial, entertainment, and insurance companies can use this technology to quickly and easily verify message impact and gain ROI decision guidance. All this is accomplished without reliance on apps to download, beacons to install, QR codes to set up, or other restrictive access technology. Anyone with a smartphone has access. This is in stark contrast to the daily bombardment of unrequested, annoying messages that make up much of today’s wasted marketing spend and effort.
“DB technology builds upon Microsoft Azure with a robust solution to help deliver and measure consumer interactive video content,” according to John McNulty, Didgebridge CEO. “DB provides tremendous scale capability that easily integrates with the scalable applications and networks already provided by Azure.” McNulty points out that “Enterprise marketers seeking greater ROI accountability for their consumer marketing asset performance will find enhanced appeal from integration with the Microsoft Azure cloud platform. The old intrusive marketing communication and measurement models are not only slow, but are often based on inaccurate surveys and self-serving projections. Estimates are that less than 14 percent of TV ads are watched today, and 54 percent of online ad clicks are fraudulent. Real ROI guidance has become a casualty in this environment. The DB platform expands marketing communication reach across touchpoints, and measures results accurately, instantly, and more securely.”
The DB platform provides automated tools that support and build upon the Microsoft Azure PaaS capabilities and cloud hosting offerings for scalable applications and services globally. It is easily integrated into multi-tiered architectures, automated deployments, and global content delivery network (CDN) capabilities.
DB does business with major ad agencies, brand marketers, retail environment display agencies, and “out of home” venue operators including sport stadiums, concert and events venues. DB provides real behavioral data, unique marketing solutions, and benefit capabilities to build effective and cost efficient customer communication.
Didgebridge was founded in 2007 by a team of ROI-obsessed senior marketing executives and innovators who recognize the critical need for cohesively measuring the actual impact of content on consumer behavior. Didgebridge was founded in Chicago as a digital technology company specializing in mobile marketing. The company has developed a proprietary, cloud-based platform that can bridge the gap between otherwise static touchpoints such as TV, radio, print, and social media on a massive, yet easily implemented scale and turn them into helpful two-way interactive experiences that are shoppable and measurable from any device with no hardware or apps to install.
Contact Didgebridge to learn more about the speed, flexibility, and ease of implementation of this unique, automated platform and to find out how to more effectively manage and measure marketing resources and assets in today’s “Marketing Internet of Everything.”
Watch our Mobile Video: Text: dbvideo To: 88512
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