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Didgebridge:
Press Release: Aug 14th, 2024
Didgebridge and Offset House Inc. Unveil Innovative ROI Measurable Intellismart® Print Campaigns Using QR Code to Text to Video Experiences
Indianapolis, IN – Aug 14th, 2024.
Didgebridge, a leader in digital privacy and web 3.0 engagement solutions, in partnership with Offset House Inc., is proud to announce the launch of their cutting-edge ROI Measurable Intellismart Print campaigns. This groundbreaking initiative leverages QR Codes to Text experiences to revolutionize lead generation and enhance marketing effectiveness.
Innovative Technology for Enhanced Engagement
Didgebridge and Offset House have combined their expertise to create a unique solution that integrates traditional print media with modern Intellismart digital technology. By embedding proprietary QR codes into print materials, businesses can now offer an interactive and measurable experience for their audience. When scanned, these QR codes initiate a text message interaction, providing a seamless bridge from print to digital video engagement.
Video Engagement is the "Holy Grail" for print especially when it comes to being able to track the engagement of each individual piece. This is the primary advantage digital media has had over traditional print materials until now.
Key Benefits of QR Code to Text Experiences:
1. Measurable ROI and Depth of Engagement Metrics of Video from Print
- Track the effectiveness of print campaigns in real-time. Detailed analytics provide insights into customer interactions, helping businesses refine their marketing strategies and maximize return on investment.
2. Instant Lead Generation
- QR codes instantly connect potential customers to your business via text, enabling immediate and direct communication. This instant connection facilitates faster lead capture and conversion.
3. Enhanced Customer Experience
- Provide a smooth and engaging journey from print to digital. Customers appreciate the ease of access to information and the ability to interact with brands directly from their mobile devices. All print pieces now become ACTIONABLE and enable 1:1 Loyalty marketing to your targeted audience.
4. Cost-Effective Marketing
- Combining print and digital reduces the need for multiple marketing materials. This integration streamlines efforts and ensures a higher impact at a lower cost.
5. Data-Driven Decisions
- Gain valuable insights into customer behavior and preferences. Use this data to tailor future campaigns, improve targeting, and enhance overall marketing performance.
"We are thrilled to launch this innovative new solution with Offset House," said Ryan Swadley, Chief Innovation Officer at Didgebridge. "By merging the power and effectiveness of physical print and publishing with the interactivity of digital of our Intellismart platform, we are providing businesses with a powerful tool to drive engagement and measure success in real-time while helping them gain private leads to build their own internal text-based databases."
"Our partnership with Didgebridge marks a significant milestone in the evolution of print marketing," said Robert BonJour, Chief Revenue Officer at Offset House Inc. "This technology not only enhances the customer experience but also provides businesses with the data they need to make informed marketing decisions just like digital marketing does."
About Didgebridge:
Didgebridge is a leading provider of digital engagement Web 3.0 privacy-centric solutions designed to enhance customer interaction and drive measurable results. With a focus on innovative technologies, Didgebridge helps businesses connect with their audiences in meaningful and impactful ways.
About Offset House:
Offset House Inc. is a premier provider of high-quality print solutions. With a commitment to innovation and excellence, Offset House Inc delivers cutting-edge print technologies that meet the evolving needs of businesses across various industries.
Contact Information:
Ryan Swadley
Chief Innovation Officer
Didgebridge, LLC
866.436.1360
Didgebridge.com
Robert BonJour
Chief Revenue Officer
Offset House Inc.
317.849.5155
Offsethouseinc.com
Text: qr2text To: 855.426.7770
About Didgebridge
Didgebridge is an award-winning communication-tech company, specializing in ultra-private, personalized 1:1 mobile video, patient (consumer) healthcare education networks. These Intellismart ® networks, bypass the Public Internet ecosystem, and are thus not searchable, mineable, or weaponizable. Didgebridge serves the needs of market sectors, which understand the power of video engagement, while also placing an extraordinary value on privacy. Didgebridge’s has provided services to Procter & Gamble, Mizuho Surgical, Biosante Pharma, Johns Hopkins University, CVS, Whole Foods, IBM, SAP, Infosys, Cognizant, Microsoft and Big 4 Advertising agencies.
For more info on Didgebridge: https://didgebridge.com
For more information, please contact:
Ryan Swadley
Didgebridge
Chief Executive Officer
Phone: 866.436.1360
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News
Didgebridge:
Press Release: Sept 13th, 2023
John McNulty CEO of Didgebridge is featured on Innovate Marketing on Apple MyPodcast.media
Indianapolis, IN – Sept 5th, 2023.
“Episode 30: John McNulty: MarTech, Privacy, Social Media, Online Safety, and Internet Security”
John McNulty is a special guest interviewed by Shawn Neal on the Innovate Marketing podcast for helping business owners grow their business.
Listen to John discuss the risks associated with harmful Internet tracker codes present on most websites today and how they have been contributing to a greater risk of loss of personal privacy and anonymity on the Internet. The rise of AI and algorithms is now just amplifying this problem for consumers.
John discusses how Didgebridge privacy focused marketing communication technology and cybersecurity are helping their clients today. He emphasizes how every touchpoint, TV ad, print, radio, out-of-home brochure, business cards, are all potential customer touch points. They should all generate new ” highly valuable leads” and be opt in, mobile video interactive.”
Later in the interview John discusses the methodology and process by which all marketers have to approach the marketing of their business no matter the size to maximize their ROI while respecting the needs of their consumers.
John refers to this process in an acronym called REAR. The game is to Reach, Engage, Activate, and Re-communicate. He says “this is a good word to remember because it defines how all marketing works.” There is no doubt that every successful marketing campaign would have to ultimately do these things to achieve optimum results.
The interview discusses how private channels are created by opting “real human” leads” not robots into permission based networks without personal data of consumers being mined for marketing and nefarious third-party purposes. These lead which companies pay big dollars for on these touchpoints should not be mineable and they should not be handed off and shared with competitors.
John McNulty is CEO and Co-Founder of Didgebridge, listen more to the podcast and learn more about this very important topic and how Didgebridge is working with clients in a variety of industries today to help bridge this gap.
John McNulty, Didgebridge CEO
Listen to the Innovate Marketing Podcast
approx 25 min
About Didgebridge
Didgebridge is an award-winning communication-tech company, specializing in ultra-private, personalized 1:1 mobile video, patient (consumer) healthcare education networks. These Intellismart ® networks, bypass the Public Internet ecosystem, and are thus not searchable, mineable, or weaponizable. Didgebridge serves the needs of market sectors, which understand the power of video engagement, while also placing an extraordinary value on privacy. Didgebridge’s has provided services to Procter & Gamble, Mizuho Surgical, Biosante Pharma, Johns Hopkins University, CVS, Whole Foods, IBM, SAP, Infosys, Cognizant, Microsoft and Big 4 Advertising agencies.
For more info on Didgebridge: https://didgebridge.com
For more information, please contact:
John McNulty
Didgebridge
Chief Executive Officer
Phone: 866.436.1360
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