Saw this picture online today and had a very deep thought. The first thing that came to my head is this. “How tasty pizza really is!” Then I decided I better remember to get some pizza after writing this…then it hit me…how video really is so powerful even if it is not a super expensive “Hollywood Production” it can still have a huge impact. Especially, if you remember this key fact when producing video “Know thy Audience.”
It is all about your audience and the story you are telling. How do you keep them coming back for more?
Which brings me to my tip of the day.
1. When you make a video make sure you serve it up in a way that your audience can relate to it (make it real) make it sticky. In other words, think of a drama or binge-worthy series on Netflix that towards the end the show it always keep you coming back for more. Once you draw them into your story offer them a plot-twist or an unexpected surprise!
This could be check back soon for an update (on a specific day) even give them some teasers of what is to come in your new content, what they will learn, how will it benefit them and most importantly what they will miss out on if they do not come back for your new update. People have a real fear of missing out on anything. So be sure and make sure that you always have a reason to make it worth your audiences wait and time.
Moral of the story is this “Pizza tastes really good” and Video just like pizza can be very good to keep your audience engaged with (cheesy, sticky content) but make sure it is something they really do care about and will emotionally relate to and stimulate them to take your desired action.
Also, don’t forget to make your video productions mobile friendly, brief and to the point as people’s attention spans today are rapidly declining just like the slices of pizza I will be eating after posting this.
- 33% of viewers will stop watching a video after 30 seconds (Ad Age)
- 45% of viewers will stop watching after one minute (Ad Age)
- 60% of people will stop watching video after 2 minutes (Ad Age)
- 75% of all video plays are on mobile devices (eMarketer)